Jaume Jordà, Salvador Batlle and Xavi Rutia are three friends with a passion for wine culture. The idea behind their “amor per la terra” project is to take care of the ground and the people who work it. Each cuvée has its own winemaker behind it. "Amor per la terra” means “Love for the Land” in Catalan. This was at the core of their new project which takes the form of a travel journal exploring the wine’s journey from the land to the bottle. The labels are different for each wine, using a natural and sincere voice to tell the story behind its production. Collaborating with illustrator Olga Capdevila, the labels take the form of travel journals based on real life conversations taken from Amor Per La Terra’s WhatsApp conversations.